Wrangler wins 9th consecutive 4×4/SUV of the Year award at SEMA | McLarty Daniel CDJRF of Springdale
It’s good to be king, and for decades now, the Jeep Wrangler has been the undisputed king when it comes to off-road performance, thanks to a combination of bombproof engineering, take-no-prisoners reliability and easy customization.
It’s time to add another feather to the Wrangler’s crowded cap, though. That’s because, for the ninth straight year, Jeep Wrangler has won the 4×4/SUV of the Year Award at the annual Specialty Equipment Market Show in Las Vegas. It marks the latest in a heck of a streak for Jeep Wrangler at SEMA, with Wrangler earning the 4×4 of the Year honor every year since the SEMA awards were launched.
Debuted in 2010, the SEMA Awards honor engineering and design excellence in over a dozen categories. The awards are voted on by SEMA attendees, with the Jeep Wrangler a favorite due to the ease of customization and the depth of aftermarket and performance parts available for the Wrangler online.
Held annually since 1965, the SEMA show attracts over 60,000 attendees per year, with over 1.5 million square feet of exhibition space at the Las Vegas Convention Center, with aftermarket parts companies, world-class fabrication shops, and nearly every automaker represented. Vehicle makers, including FCA, debut and exhibit dozens of one-off, modified and custom cars at the SEMA show.
“The Jeep Wrangler continues to lead the way in the customization world following the Mopar brand’s introduction late last year of more than 200 Jeep Performance Parts and accessories,” said Steve Beahm, Head of Parts & Service for Jeep’s parent company, FCA. “When it comes to personalization, Jeep Wrangler is a star of our portfolio and it just keeps getting hotter.”
Kudos are also in order for the 2019 Ram 1500, which was recognized as one of three finalists for the SEMA’s “Truck of the Year,” and the 2019 Dodge Challenger, which was a finalist for the 2018 “Car of the Year.”
The Mopar Brand booth at this year’s SEMA show, which ran from October 30-November 2, covered over 15,000 square feet, and featured customized and highly modified takes on Jeep, Dodge and Ram vehicles, including four Jeep vehicles reimagined with the help of the Jeep Performance Parts catalogue.
The Mopar booth also featured two 2019 Ram 1500 pickups modified with items for the Mopar Performance catalogue: a trail-themed 2019 Ram 1500 Rebel and a high-performance 2019 Ram 1500 Big Horn nicknamed “Low Down.” The booth also features several modified 2019 Dodge Challengers, including NHRA racer Leah Pritchett’s Dodge Challenger drag car, which won the 2018 National Hot Rod Association Factory Stock Showdown World Championship.