Dodge Brand Wins Kelley Blue Book Brand Image Award, times Three

April 16th, 2021 by

For the third year in a row, Kelley Blue Book recognizes Dodge’s performance by naming the brand Best Car Styling Brand in the 2021 Brand Image Awards. The award categories are calculated among luxury, non-luxury, and truck shoppers and are based on annual new-car buyer perception data.  The top purchase reasons for Dodge vehicles are because of overall exterior styling, and being exciting to drive with ample horsepower and acceleration.

DODGE DOES IT RIGHT: “Dodge represents quintessential American muscle through and through,” said Isabelle Helms, vice president of research, market intelligence, and pricing strategy for Cox Automotive. “Aggressive exterior styling with unique heritage design cues immediately draws consumers to the brand. That styling is matched perfectly to unrivaled performance under the hood. Dodge is true to its brand from its styling to its performance.” The models that offer both sophistication and raw power are the 2021 Dodge Challenger, Charger, and Durango.

2021 DURANGO: The 2021 Dodge Durango is the muscle of the three-row SUV segment and raises the stakes this year with the updated exterior styling, a new interior with a Challenger-inspired cockpit, and more performance than ever with six distinct models – SXT, GT, Citadel, R/T, SRT 392 and the new 710-horsepower Dodge Durango SRT Hellcat – the most powerful SUV to ever roam the roadways.

2021 CHARGER: One of the many exciting factors of the 2021 Dodge Charger is the level of horsepower you can choose from. For example, the speed-demon 2021 Dodge Charger SRT Hellcat Redeye is the most powerful and fastest mass-produced four-door family sedan in the world. The Dodge Charger SRT Hellcat Redeye cranks out an amazing 797-horsepower and 707 lb.-ft. of torque, plus a top speed of 203 miles per hour (mph), delivering the ultimate in high-performance and high-style comfort as the world’s only four-door muscle car.

2021 CHALLENGER: The 2021 model year for the Challenger lineup has been phenomenal. The 2021 Dodge Challenger has outperformed the competition in the modern horsepower wars as the world’s quickest, fastest and most powerful muscle car. The Challenger will be taking it up even one more notch. While the record-setting Dodge Challenger SRT Demon was a one-year, limited-production build, the upcoming Dodge Challenger SRT Super Stock is born from its successes and will be able to perform at 807 horsepower. 

Three is a charm for the Dodge Brand, brandishing such favorites as the 2021 Dodge Durango, Charger, and Challenger. All three are most favored over the competition because of their high-performance and contemporary versatility making them essential to Dodger lovers and newcomers to the Dodge family alike. McLarty Daniel Chrysler Dodge Jeep Ram Fiat in Springdale can assist you into the driver’s seat of one of these beauties easily. Come in today for a test-drive and experience the adventure in driving a Dodge. 

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